The video "Beat Beats" by IOWA music band has been viewed over 100 million times on YouTube. The video was uploaded on October 7, 2015. It was conceived as a three-minute musical. This is the first music video of the Belarusian performers that has ever received such a big number of views.
Closest to the figure of 100 million views after IOWA came Maks Korzh with the video “Kid grew up”. The video has been viewed 69 million times.
IOWA is a Belarusian-Russian indie-pop band created in Mahiliou in 2008. In 2010, the band moved to St. Petersburg, where they currently live and work.